ISTANBUL, June 2023 – OKX, a leading Web3 technology company and the Official Cryptocurrency Exchange Partner of Manchester City Football Club, proudly supported the club during its historic UEFA Champions League Final appearance in Istanbul. The match, held at Atatürk Olympic Stadium on June 10, saw Manchester City face Inter Milan while wearing the OKX-branded training kit during pre-match preparations.
This milestone event marked the culmination of OKX’s second season collaborating with Manchester City—a partnership designed to introduce blockchain innovation to millions of football fans worldwide.
Türkiye: A Strategic Hub for OKX
Istanbul’s selection as the Final host city aligns with OKX’s expansion into Türkiye, where the company plans to open a new office. The Turkish market remains a priority, evidenced by OKX’s sponsorship of key industry events:
- Blockchain Economy Istanbul Summit
- Istanbul Fintech Week
These initiatives reinforce OKX’s commitment to fostering Web3 adoption in emerging markets.
Web3 Experiences for Fans
The OKX-Manchester City partnership has pioneered immersive fan engagement through:
- The OKX Collective: A metaverse platform offering exclusive interactions with players like İlkay Gündoğan, Jack Grealish, Rúben Dias, and Alex Greenwood.
- Innovative Campaigns: Including Grealish’s metaverse DJ set with Oliver Heldens and Greenwood’s NFT trainer release.
👉 Explore OKX’s Web3 innovations
Haider Rafique, OKX Chief Marketing Officer, stated:
"Our partnership goes beyond fan tokens—it’s about leveraging Web3 to redefine transparency and ownership in sports. We’re excited to deepen this journey with Manchester City."
Looking Ahead
OKX continues to invest in cutting-edge collaborations, promising "even more groundbreaking initiatives" for the 2023–2024 season.
FAQ
Q: What is the OKX Collective?
A: A metaverse space where fans engage with Manchester City players via virtual experiences and NFTs.
Q: How does OKX support Manchester City?
A: As the club’s Official Cryptocurrency Exchange Partner, OKX powers Web3 activations and appears on training kits.
Q: Why did OKX choose Türkiye for expansion?
A: Türkiye’s growing crypto adoption and strategic position make it ideal for OKX’s global growth.
👉 Learn more about OKX’s global initiatives
This article is © 2025 OKX and used with permission. OKX does not provide investment, legal, or tax advice. Digital asset holdings involve high risk and volatility.
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