Professional Profile
Julian Peh (白奇豪) is a distinguished serial entrepreneur and business leader specializing in luxury media, technology, and blockchain innovation. As Co-Founder and CEO of ADITUS Network, he pioneers solutions connecting luxury merchants with crypto-affluent consumers through:
- Secure blockchain payment gateways
- Tiered loyalty rewards programs
- Advanced privacy protection technologies
His career demonstrates a unique fusion of legal expertise, luxury market insights, and Web3 innovation.
Education Background
Peh's academic foundation includes:
- Bachelor of Laws - National University of Singapore
- Graduate Diploma in Financial Management - Singapore University of Social Sciences
This dual-qualification in law and finance informs his strategic approach to business development.
Entrepreneurial Journey
ADITUS Network (2017-Present)
As CEO, Peh developed:
- Asia's first crypto-to-luxury payment platform
- Proprietary merchant acquisition strategies
- Compliance-focused tokenomics models
👉 Discover how blockchain transforms luxury commerce
Luxury-Insider.com
Founded and scaled this premier Asian luxury portal before its acquisition by Singapore Press Holdings. Key achievements:
| Metric | Impact |
|---|---|
| Monthly Visitors | 500,000+ at peak |
| Brand Partners | 80+ luxury labels |
| Exit Outcome | Successful acquisition |
SERA Rewards Program
Co-created this multi-brand loyalty platform featuring:
- 100+ partner boutiques
- Tiered redemption system
- Cross-border VIP benefits
Corporate Leadership
Peh's executive experience spans:
Heart Media Pte Ltd
- Oversaw LUXUO.com and L'OFFICIEL Singapore
- Developed integrated digital/physical campaigns
WhiteWave Media Group
- Led regional expansion strategies
Financial Services
- Citibank Ultima Card consultant
- Corporate lawyer at Allen & Overy
Recent Web3 Innovations
KIP Protocol (2023)
Co-founded this AI-focused Web3 infrastructure platform offering:
- Decentralized knowledge assets
- Developer tools for AI dApps
- Tokenized IP management
Immersion
His Web3 investment consultancy provides:
- Blockchain integration strategies
- Token economy design
- Smart contract auditing
Industry Recognition
Peh's 15+ year track record includes features in:
- Singapore Business Review
- LUXUO
- Morningstar Ventures
👉 Explore blockchain's luxury market potential
FAQ Section
Q: How does ADITUS Network benefit luxury brands?
A: It provides merchant tools to accept crypto payments while maintaining brand exclusivity through:
- Fiat conversion options
- High-net-worth customer verification
- Fraud prevention systems
Q: What makes KIP Protocol unique?
A: It addresses critical Web3 challenges for AI developers through:
- On-chain knowledge monetization
- Decentralized computing resources
- AI model governance solutions
Q: How does Peh's legal background inform his ventures?
A: It enables:
- Regulatory-compliant token designs
- Smart contract risk assessment
- Cross-border compliance frameworks
Key Takeaways
Julian Peh exemplifies how traditional business expertise can drive blockchain innovation. His career highlights:
- Market Gap Identification - Recognizing unmet needs between luxury and crypto sectors
- Execution Excellence - Building and exiting multiple successful ventures
- Future Focus - Pioneering AI+Web3 convergence through KIP Protocol
His work continues shaping how decentralized technologies transform high-end commerce and digital services.