Strategy's First Bitcoin Acquisition Under New Brand Identity
According to a recent Bloomberg report, Strategy—the rebranded entity formerly known as MicroStrategy—has purchased 7,633 BTC for $742.4 million**, averaging **$97,255 per Bitcoin. This marks the company's first BTC acquisition since its rebranding in February 2025.
Key Details of the Purchase
- Timing: Acquired between February 3–9, 2025.
- Total Holdings: 478,740 BTC (valued at ~$31.1 billion).
- Average Cost: $65,033 per BTC.
👉 Discover how corporations are leveraging Bitcoin as a treasury asset
Financial Strategy and Market Performance
Strategy plans to raise $42 billion by 2027 to fund additional Bitcoin purchases through:
- At-the-market stock sales.
- Fixed-income securities.
In January 2025, the company announced a $2 billion preferred stock offering** to bolster its BTC reserves. Despite a **Q4 2024 net loss of $670.8 million, Strategy anticipates profitability in Q1 2025 under new accounting guidelines that require fair-value reporting of BTC holdings.
Stock Performance:
- MSTR shares rose 2.27% post-announcement, trading at $334.99.
- Year-to-date gain: 15.69%.
Corporate Bitcoin Adoption Trends
Despite Bitcoin's volatility, corporations continue integrating BTC into treasury strategies:
- Metaplanet (Japan) announced a $745 million raise for BTC purchases in January 2025.
- Bitcoin’s 2025 ATH: $108,786 (January).
Current BTC Price: $97,439 (+1.1% in 24 hours).
FAQ Section
Why did MicroStrategy rebrand to Strategy?
The rebrand reflects a sharper focus on Bitcoin-centric treasury strategies, distancing from its legacy business intelligence operations.
How does Strategy fund its Bitcoin purchases?
Through capital markets, including stock sales, convertible bonds, and preferred stock offerings.
What’s Strategy’s long-term Bitcoin goal?
To accumulate BTC as a primary treasury reserve asset, leveraging intelligent capital-raising strategies.
👉 Explore Bitcoin investment strategies for institutional players
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Keywords: Bitcoin, Michael Saylor, Strategy, BTC holdings, corporate treasury, cryptocurrency investment, Bitcoin price, MSTR stock.
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