Celebrating McLaren's Legacy with the Riviera Livery
By Haider Rafique, OKX CMO
In 1968, McLaren's M7A car marked a turning point in Formula 1 history—securing the team's first victory and introducing the iconic papaya orange. Backed by sponsors representing "old money," Bruce McLaren laid the foundation for a racing dynasty. Fast forward to 2025, a new era emerges with "new money" reshaping the sport, spearheaded by OKX's partnership with McLaren.
Today, we unveil the Riviera livery, a design blending heritage and innovation, honoring Bruce McLaren's legacy (June 2, 1970) while embracing the future. This collaboration reflects our shared commitment to elegance, evolution, and transformative technology.
👉 Discover the Riviera livery in action
A Nod to F1’s Cultural Evolution
Formula 1’s early days thrived on tradition and "old money" influence. The Riviera campaign celebrates this legacy while heralding the rise of "new money" in the sport. It symbolizes:
- Heritage: McLaren’s 1960s triumphs and iconic papaya.
- Innovation: OKX’s digital-forward approach to finance and racing.
Monaco Grand Prix Spotlight
The Riviera-liveried MCL39 will debut at the 2025 Monaco Grand Prix, a fitting stage for this fusion of history and modernity. Exclusive OKX-branded race suits for Lando Norris and Oscar Piastri will complete the tribute.
Beyond Aesthetics: A Statement of Transformation
Our fourth custom livery with McLaren isn’t just art—it’s a manifesto:
- From old to new: Bridging traditional finance and decentralized systems.
- Speed meets style: Showcasing how tradition evolves without losing its essence.
👉 Explore OKX’s vision for racing and finance
FAQs
1. What inspired the Riviera livery design?
The design pays homage to Bruce McLaren’s legacy and the transition from "old money" sponsorship to modern partnerships like OKX, blending 1960s racing heritage with contemporary digital energy.
2. Where can I see the Riviera livery in action?
The livery debuts at the 2025 Monaco Grand Prix, with McLaren’s MCL39 cars showcasing the design.
3. How does OKX’s partnership with McLaren reflect "new money"?
OKX represents the shift toward decentralized finance and digital innovation, contrasting with traditional sponsorships that once dominated F1.
4. Will the drivers wear OKX-branded gear?
Yes! Lando Norris and Oscar Piastri will sport exclusive OKX race suits during the Monaco Grand Prix weekend.
5. What’s next for OKX in Formula 1?
We’re committed to pushing boundaries in racing and finance, with more collaborations that merge technology, speed, and style.
6. How can fans engage with OKX’s F1 initiatives?
Follow OKX’s platforms for updates on partnerships, exclusive content, and behind-the-scenes access to our McLaren collaboration.
OKX’s Global Milestones
- ISO/IEC 27001 Certified: Recognized for top-tier information security management.
- Expansion in Europe: Launched regulated exchanges in Spain, Germany, and Poland.
- OKX Pay: A groundbreaking crypto payment app for global users.
- U.S. Expansion: Roshan Robert leads OKX’s compliant entry into the American market.
👉 Learn more about OKX’s innovations
Content is for informational purposes only. Products may not be available in your region. This is not investment advice. Consult a financial advisor for personal guidance. Digital assets carry high risk. © 2025 OKX. Excerpts permitted with attribution.
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