OKX, the world-leading cryptocurrency exchange, proudly announces that its Global Chief Marketing Officer, Haider Rafique, has received the Most Influential CMO in Blockchain & Crypto Award at the Middle East Blockchain Awards (MEBA). The ceremony took place in Abu Dhabi on November 18 during Abu Dhabi Finance Week.
Recognizing Excellence in Blockchain Innovation
MEBA was established to honor outstanding contributions to blockchain and Web 3.0 innovation. Hosted by Abu Dhabi Finance Week in collaboration with Hoko Agency Middle East, MEAACBA, and Arabian Business Magazine, the awards highlight leaders shaping the future of decentralized technologies.
Haider Rafique’s Strategic Leadership
Rafique earned this prestigious accolade for his transformative role in elevating OKX’s global presence. Under his leadership, OKX transitioned from a regional exchange to a mainstream crypto platform, expanding its reach far beyond Asia.
Key Milestones Under Rafique’s Tenure:
- Brand Rebranding: In January 2022, Rafique spearheaded OKX’s rebranding from OKEx, signaling its evolution into a unified platform for CeFi, DeFi, and Web3 services.
High-Profile Partnerships:
- Manchester City: Secured a multi-year deal with the Premier League champions (February 2022).
- McLaren Racing: Named OKX as the primary partner (May 2022), featuring a custom F1 livery at the Singapore and Japanese Grand Prix.
- Tribeca Film Festival: Became the first crypto sponsor (June 2022).
- Ian Poulter: Partnered with the golf legend (July 2022).
- Global Awareness Campaign: Launched a multi-million-dollar ad campaign in September 2022 to introduce OKX to international markets through strategic videos featuring its partners.
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Judging Panel & Industry Recognition
MEBA winners were selected by an esteemed panel of blockchain experts, including:
- Dr. Marwan Al Zarouni (CEO, Dubai Blockchain Centre)
- Jehanzeb Awan (Board Member, MEAACBA)
- Miriam Kiwan (Former Head of Digital Assets, ADGM)
- Misha Hanin (Co-Founder, Bedu)
- Saqr Ereiqat (Co-Founder, Crypto Oasis)
- Matthew Amlot (Managing Editor, Arabian Business)
FAQs
Q: What makes Haider Rafique’s marketing strategy unique?
A: Rafique combines high-profile partnerships with global campaigns, ensuring OKX stands out in a competitive market while educating users about crypto’s potential.
Q: How did OKX expand beyond Asia?
A: Through sports sponsorships, entertainment collaborations, and targeted advertising, OKX increased brand recognition in Europe, the Middle East, and North America.
Q: Why is MEBA significant for blockchain leaders?
A: MEBA highlights innovators driving Web3 adoption, offering visibility and credibility in a fast-evolving industry.
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Conclusion
Haider Rafique’s award underscores OKX’s commitment to redefining crypto accessibility. By blending strategic branding with global outreach, OKX continues to set benchmarks in the blockchain ecosystem.