Global cryptocurrency exchange and Web3 innovator OKX has announced an expanded partnership with the McLaren Formula 1 team, elevating its branding presence for the 2024 season. The OKX logo will now feature prominently on the sidepods of McLaren's new MCL38 race car across all 20 Grand Prix events.
Design Inspired by Collaborative Innovation
The striking sidepod design draws inspiration from the "Stealth Mode" livery co-created by OKX and McLaren engineers, first revealed during the 2023 Singapore Grand Prix. This artistic fusion symbolizes both companies' commitment to:
- Cutting-edge technology
- Boundary-pushing design
- Shared values of performance excellence
Leadership Perspectives
Haider Rafique, CMO at OKX, expressed enthusiasm about the collaboration:
"Being part of McLaren's 'Whatever It Takes' campaign aligns perfectly with our vision. The 2024 livery incorporates design elements from our Singapore collaboration, creating a visual bridge between seasons. This promises to be a landmark year for our partnership."
Zak Brown, CEO of McLaren Racing, highlighted the strategic value:
"Building on last season's success, our enhanced collaboration with OKX positions both brands at the forefront of innovation in F1's fast-moving ecosystem."
Web3 Meets Motorsport
This partnership represents a significant convergence of:
👉 Blockchain technology and elite racing
The collaboration gives fans unprecedented access to:
- Exclusive digital collectibles
- Interactive fan experiences
- Behind-the-scenes content via Web3 platforms
About the Partners
OKX: Shaping Web3's Future
- Trusted by 50M+ users worldwide
- Industry-leading self-custody solutions including OKX Web3 Wallet
Official partner of:
- Manchester City FC
- McLaren F1 Team
- Tribeca Festival
McLaren Racing: A Legacy of Excellence
- Founded in 1963 by Bruce McLaren
- 20 F1 World Championships
- Sustainability leader targeting net zero by 2040
Frequently Asked Questions
Q: Where will OKX branding appear during races?
A: Primary placement on both sidepods, plus other strategic locations depending on the Grand Prix.
Q: How can fans engage with this partnership?
A: Through exclusive NFT drops, virtual meet-and-greets, and special Web3 experiences throughout the season.
Q: What's unique about the 2024 livery design?
A: It incorporates elements from last year's Singapore GP design while introducing new aerodynamic-conscious graphics.
Q: How does this benefit OKX users?
A: Participants gain access to VIP race experiences and unique digital utilities tied to McLaren events.
Looking Ahead
👉 This collaboration redefines fan engagement by merging high-octane racing with Web3 innovation. As both organizations push boundaries in their respective fields, the 2024 season promises to deliver unprecedented experiences at the intersection of technology and sport.