Authored by Haider Rafique, Chief Marketing Officer at OKX
A Historic Collaboration Rooted in Legacy and Progress
In 1968, McLaren's M7A race car revolutionized Formula 1, securing the team's maiden victory while introducing the now-iconic papaya orange livery. That era symbolized the synergy between Bruce McLaren's visionary engineering and "old money" sponsors who shaped racing history. Fast forward to 2025, a new chapter unfolds as OKX—representing the dynamism of "new money"—joins forces with McLaren to honor this legacy while accelerating innovation.
Today, we proudly unveil the Riviera-inspired livery adorning McLaren's MCL39 cars, debuting at the prestigious Monaco Grand Prix. This design pays homage to Bruce McLaren's enduring influence and commemorates the anniversary of his passing on June 2, 1970.
The Evolution from Old Money to New: Redefining Formula 1 Culture
Formula 1's foundations were built by traditional sponsors whose contributions wove rich cultural tapestries around the sport. The Riviera campaign celebrates this heritage while heralding a transformative shift:
- Old Money: Embodied tradition, exclusivity, and analog-era sophistication
- New Money: Represents accessibility, digital innovation, and decentralized finance
👉 Discover how OKX bridges these worlds
This livery isn't merely aesthetic—it's a philosophical statement. Just as McLaren pushed technical boundaries in the 1960s, OKX now reimagines financial systems through blockchain technology. The design's fluid elegance mirrors both entities' commitment to evolution without erasure.
Experience the Riviera Legacy in Action
Beyond the striking car design, the Monaco GP weekend will feature:
- Exclusive OKX-branded race suits for drivers Lando Norris and Oscar Piastri
- A fusion of Monaco's aristocratic racing heritage with Web3's disruptive energy
- Live demonstrations of how crypto and motorsports create shared value
Why This Partnership Matters
Our fourth custom livery with McLaren transcends sponsorship—it's a manifesto for progress:
| Traditional Racing Values | Modern OKX Contributions |
|---|---|
| Mechanical precision | Cryptographic security |
| Aerodynamic efficiency | Transaction speed |
| Team collaboration | Decentralized networks |
This synergy extends our belief that tradition evolves best when embracing change. The Riviera livery visually encapsulates this principle through its balance of classic motorsport motifs and futuristic accents.
Frequently Asked Questions
Q: How does the Riviera livery honor Bruce McLaren?
A: It incorporates design elements from McLaren's historic cars while using contemporary colors and patterns that reflect OKX's innovative spirit—a nod to how Bruce blended engineering excellence with creative risk-taking.
Q: What makes Monaco the ideal debut location?
A: Monaco's Grand Prix represents F1's most tradition-steeped event, creating the perfect juxtaposition for introducing concepts that reshape the sport's future.
Q: How can fans engage with this campaign beyond watching the race?
A: Follow #OKxMcLaren on social media for behind-the-scenes content, digital collectibles, and interactive experiences merging racing fandom with Web3 utilities.
Q: Does OKX plan more motorsport initiatives after Monaco?
A: Absolutely. This partnership reflects our long-term commitment to innovation in high-performance environments—expect more boundary-pushing collaborations.
The Finish Line Is Just the Beginning
As McLaren's cars take to Monaco's storied circuit, they'll carry more than speed—they'll embody a philosophy where heritage and horizon converge. At OKX, we're proud to help write this next chapter, proving that the most meaningful progress honors its roots while racing toward what's next.
The streets of Monaco await. The future accelerates.
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