OKX has announced a strategic partnership with international snowboarding champion Scotty James, described as a "tenacious athlete with an always-on mentality" who "embodies the mindset required for success."
The four-time Olympic medalist—also a popular social media personality and close friend of Formula 1 driver (and fellow OKX ambassador) Daniel Ricciardo—will collaborate with OKX on exclusive NFT launches and innovative winter sports experiences in the metaverse.
Fans can follow James’ journey into crypto trading, gaining insights into his daily life and educational content on improving trading strategies.
OKX Appoints Elite Athletes as Ambassadors
Haider Rafique, OKX Chief Marketing Officer, stated:
"This year’s partnerships with world-class athletes highlight a unique opportunity to demonstrate how traders and investors can adopt athletes’ disciplined training methodologies. By learning from these athletes, individuals can enhance their mental and physical resilience.
"If most traders practiced like athletes, our community would grow in a healthier way compared to today’s emotionally driven trading norms. Scotty’s approachability and world-class ethos align perfectly with our vision to foster a generation of mindful, disciplined investors."
Scotty James shared:
"After my first major professional win, I realized maintaining peak performance required overhauling my physical and mental training. I continuously push boundaries—whether in the half-pipe or analyzing charts. OKX shares this commitment to innovation, making our partnership ideal. I’m thrilled to introduce crypto to winter sports alongside OKX."
OKX’s High-Profile Collaborations
👉 Discover how OKX integrates crypto with elite sports
The exchange’s multimillion-dollar "What is OKX?" campaign features:
- Pep Guardiola (Manchester City FC manager)
- Daniel Ricciardo (McLaren F1 driver)
- Scotty James (Olympic medalist)
With creative direction by BBDO New York and media distribution via CNN, the campaign targets business communities and traders, aiming to boost OKX’s global brand recognition beyond its strong Asian foothold (where 65% of traders recognize OKX vs. <15% elsewhere).
FAQ Section
Q: Why did OKX choose Scotty James as an ambassador?
A: James’ disciplined mindset and innovative approach mirror OKX’s values, making him a natural fit to bridge crypto and sports.
Q: What educational content will OKX offer through this partnership?
A: Follow James’ crypto trading journey for real-world insights and strategies to improve trading skills.
Q: How does OKX plan to expand globally?
A: The "What is OKX?" campaign leverages high-profile ambassadors and media partnerships to increase brand awareness in non-Asian markets.