Visa’s Strategic Expansion in CEMEA
Payment giant Visa has extended its stablecoin settlement capabilities across Central and Eastern Europe, the Middle East, and Africa (CEMEA), marking a significant step in its blockchain strategy. The company also announced a partnership with Yellow Card, a leading African cryptocurrency exchange, to explore innovative cross-border payment solutions.
Doubling Down on Stablecoins
Stablecoins are rapidly emerging as the backbone of internet-based payments, and Visa is positioning itself at the forefront of this shift. The company recently invested in BVNK, a blockchain payments firm specializing in stablecoin transactions, reinforcing its commitment to this growing sector.
Since 2023, Visa has been settling transactions using Circle’s USDC stablecoin, processing over $225 million in stablecoin volume for participating clients.
"In 2025, we believe that every institution that moves money will need a stablecoin strategy,"
— Godfrey Sullivan, Visa’s SVP and Head of Product & Solutions for CEMEA
Partnership with Yellow Card
The collaboration with Yellow Card aims to:
- Enhance cross-border payment efficiency
- Optimize treasury operations
- Improve liquidity management
Chris Maurice, Co-Founder and CEO of Yellow Card, emphasized:
"Together with Visa, we’re building a bridge between traditional finance and the future of money movement."
This partnership underscores Visa’s focus on integrating digital assets into mainstream financial ecosystems.
Why Stablecoins Matter
Stablecoins offer speed, transparency, and cost-efficiency compared to traditional payment rails. Visa’s adoption highlights their potential to revolutionize:
- Remittances (reducing fees and settlement times)
- B2B transactions (streamlining treasury operations)
- Global commerce (enabling seamless cross-border payments)
👉 Discover how stablecoins are reshaping finance
Visa’s Stablecoin Roadmap
- Expansion in CEMEA – Scaling stablecoin settlements across emerging markets.
- Strategic Investments – Backing firms like BVNK to accelerate adoption.
- Regulatory Engagement – Working with policymakers to ensure compliance.
FAQ
Q: What stablecoins does Visa support?
A: Visa currently settles transactions in USDC and is exploring integrations with other compliant stablecoins.
Q: How does Visa’s partnership with Yellow Card benefit users?
A: It enables faster, cheaper cross-border payments and improves liquidity management for businesses in Africa.
Q: Why is Visa investing in stablecoin infrastructure?
A: Stablecoins reduce friction in global payments, aligning with Visa’s mission to facilitate seamless money movement.
👉 Learn more about Visa’s blockchain initiatives
The Future of Payments
As stablecoin adoption grows, Visa’s initiatives position it as a leader in merging traditional and decentralized finance. The company’s investments and partnerships signal a transformative shift in how money moves globally.
Key Takeaways:
- Visa is scaling stablecoin settlements in CEMEA and partnering with Yellow Card.
- Over $225 million in stablecoin volume has been processed via Visa.
- Stablecoins offer faster, cheaper, and more transparent payment solutions.
By integrating blockchain technology, Visa is paving the way for a more inclusive and efficient financial ecosystem.
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