Changning County in Baoshan City has strategically advanced its "Talents Strengthen the County" initiative by focusing on tea industry development. Through the Changning Black Tea Industry-Talent Integration Demonstration Project—listed among Yunnan Province’s first batch of talent work demonstration projects—the county has strengthened its tea industry talent pool via recruitment, skill development, and enterprise cultivation. As a result, "Changning Black Tea" now ranks 4th nationally and 1st in Yunnan for brand value, reaching an impressive ¥8.569 billion.
Targeted Talent Development for Industry Growth
Changning County employs a precision-oriented approach to talent cultivation:
- Collaborative Platforms: Leveraged partnerships with Shanghai Minhang District, Northeastern University, and Southwest University to establish 5 expert workstations (e.g., Liang Mingzhi’s team) and host 3 research teams from institutions like the Chinese Academy of Agricultural Sciences.
- Cross-Sector Synergy: Deployed 22 tea specialists to lead initiatives such as the "Changning Black Tea" brand示范区 (demonstration zone) and export-quality tea safety示范区. The tea-making technique was also added to Yunnan’s 2022 Intangible Cultural Heritage list.
- Mentorship Programs: The Tea Industry Development Center pioneered a "1+1+1" mentorship model (1 high-level outsider + 1 local expert mentoring 1 trainee), cultivating 83 tea technicians, including 33 senior titles and 1 national tea-processing expert.
Skill Enhancement: Building a Sustainable Talent Pyramid
A tiered training framework ensures comprehensive skill development:
- Top Tier ("Tip"): Advanced agri-technicians.
- Middle Tier ("Body"): Tea enterprise managers.
- Base Tier ("Foundation"): Rural tea workers.
Key Initiatives:
- Conducted 24,200 tea-processing training sessions via Yunnan’s Sci-Tech Special Tea Group.
- Certified 800+ tea evaluators and tea artists, alongside 600+ e-commerce trainees.
- Hosted competitions like "1,000-Person Tea Harvesting" and "100-Person Tea Making" to preserve and innovate traditional techniques.
- Launched a "Black Tea Processing" workshop, producing 3 senior technicians and 8 master-level experts.
Chain-Wide Innovation: Elevating Global Brand Presence
To position Changning Black Tea as a world-class brand, the county has:
- Established R&D Centers: Accelerating tea product innovation.
- Formed the Black Tea Industry Association: Uniting 112 professionals across planting, processing, e-commerce, and management.
- Hosted Global Events: Such as "Changning Black Tea: Warming the World" and "Tea-Horse Road Revival" to amplify brand outreach.
- Modernized Production: Upgraded facilities to meet clean, standardized, and eco-friendly benchmarks, turning tea farms into talent incubators.
Notable Enterprises:
- Yunnan Changning Red Co., Ltd.: Yunnan’s largest tea producer, a pioneer in premium tea and CTC black tea.
- 7 provincial-level and 9 municipal-level tea龙头企业 (leading enterprises).
FAQs
Q1: What makes Changning Black Tea unique?
A: Its high-altitude cultivation, traditional非遗 (intangible heritage) techniques, and ¥8.569 billion brand value set it apart.
Q2: How does the "1+1+1" mentorship work?
A: It pairs 1 external expert + 1 local specialist to train 1 emerging talent, ensuring knowledge transfer.
Q3: What are Changning’s key tea industry goals?
A: To dominate the global红茶 (black tea) market through R&D and talent-driven innovation.
👉 Discover premium tea investment opportunities
Q4: How can one join Changning’s tea training programs?
A: Contact the Tea Industry Development Center for upcoming workshops and competitions.
👉 Explore tea industry partnerships
By integrating talent pipelines with industrial升级 (upgrading), Changning brews a sustainable future for its iconic black tea—one cup at a time.