Singapore, September 2023 — OKX, a pioneering Web3 technology company, showcased its leadership in digital asset innovation during Token2049, Asia's premier Web3 conference. The event featured collaborations with global brand ambassadors Daniel Ricciardo (Formula One driver) and Scotty James (Olympic snowboarder), alongside the debut of a groundbreaking Web3-themed livery for McLaren Racing at the Singapore Grand Prix.
Key Highlights from Token2049
Industry Thought Leadership
OKX executives delivered strategic insights on Web3 adoption:
- Hong Fang (President): Explored crypto regulatory evolution alongside Ripple CEO Brad Garlinghouse
- Haider Rafique (CMO): Hosted fireside chat with Ricciardo and James about Web3's impact on sports
- Lennix Lai (Global CCO): Panel discussion on crypto exchange innovations with Bybit and KuCoin executives
McLaren Racing Collaboration
- Unveiled limited-edition "Stealth Mode" livery featuring "Accelerating Web3" branding
- Special appearances by McLaren CEO Zak Brown and driver Lando Norris at CHIJMES fan zone
- Web3 activation: Fans minted exclusive NFTs for branded merchandise
Web3 Ecosystem Engagement
OKX amplified community building through:
OKX Race Club: Four-day interactive experience with:
- Live racing simulations
- NFT minting stations
- Expert talks on blockchain in motorsports
Rewrite the System Party:
- Partnered with Polygon and DWF Labs
- Featured NFT printing and ecosystem growth discussions
Executive Perspective
"Asia Pacific is the crucible for Web3's future," stated CMO Haider Rafique. "Through strategic partnerships and accessible education, we're demonstrating Web3's tangible value across entertainment, sports, and finance."
Frequently Asked Questions
Why did OKX participate in Token2049?
As Asia's flagship Web3 event, Token2049 provided the ideal platform to showcase OKX's technological innovations while fostering industry collaboration.
How does the McLaren partnership advance Web3 adoption?
The racing collaboration introduces Web3 concepts to millions of F1 fans through:
- Interactive fan experiences
- Collectible digital assets
- Mainstream visibility via car liveries
👉 Explore OKX's Web3 ecosystem
What makes OKX different from other crypto platforms?
OKX distinguishes itself through:
- Institutional-grade security protocols
- Seamless Web3 wallet integration
- Commitment to regulatory compliance
- Partnerships with elite sports franchises
The Road Ahead
This multi-pronged initiative underscores OKX's strategy to:
- Educate: Demystify Web3 through celebrity ambassadors
- Engage: Create hands-on learning opportunities
- Innovate: Push boundaries in digital asset infrastructure
The company remains committed to shaping an inclusive, user-centric Web3 future through continuous platform enhancements and strategic alliances.