Poloniex Exchange Launches Fiat-to-Crypto Purchases to Revive Market Share

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Veteran cryptocurrency exchange Poloniex has unveiled a new feature allowing users to buy crypto assets directly with fiat currencies, aiming to regain its shrinking market presence.

Direct Fiat Purchases Now Available

On July 10, Poloniex announced users can now purchase cryptocurrencies via bank transfers or debit/credit cards. This eliminates the need for intermediary platforms when converting fiat to crypto.

Key highlights:

"For purchases under $300, fees may exceed 3.5%. To lock in the minimum rate, buy Bitcoin in increments above $300."

Expanded Trading Pairs

Poloniex simultaneously launched 7 new trading pairs:

Selection criteria included:

Competitive Landscape

Amid fierce U.S. market competition, Poloniex—acquired by Circle in 2018 for $400M—faces pressure from:

Recent initiatives to boost engagement:

Despite regulatory hurdles (including delisting 9 tokens for U.S. users), Circle continues backing Poloniex’s updates.

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FAQs

Q: Which countries support fiat deposits?
A: Over 80 countries, with bank-account funding auto-converted to USDC.

Q: What are the fees for card purchases?
A: 3.5% or $10 (whichever is higher) via Simplex for Bitcoin buys ≥$50.

Q: How does Poloniex select new trading pairs?
A: Rigorous evaluation of technology, team credentials, and market demand using the Circle Asset Framework.

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