Dubai, November 21, 2024 — The Global Blockchain Show is honored to feature Rachel Conlan, Binance’s Chief Marketing Officer, as a keynote speaker. Hosted by Web3 and AI consultancy leader VAP Group, the event will take place on December 12–13, 2024, at Dubai’s Grand Hyatt Exhibition Centre.
Rachel Conlan oversees Binance’s global and local marketing operations, driving the platform’s exponential growth and solidifying its position as the world’s most trusted cryptocurrency exchange. Since joining Binance in 2023, her strategic leadership has added 90+ million users, expanding the platform’s total user base to 240 million. Her initiatives have been pivotal in advancing crypto education and furthering Binance’s mission to mainstream Web3 adoption.
Under Rachel’s direction, Binance has launched high-impact global campaigns, scaled KOL partnerships, and created innovative Web3 engagement opportunities. She champions initiatives that merge user engagement with meaningful industry impact, setting new benchmarks for the sector.
Prior to Binance, Rachel spearheaded landmark partnerships at OKX, including collaborations with Manchester City FC and McLaren Racing. Her expertise in strategic alliances and disruptive marketing was honed through leadership roles at CAA Sports and Havas, where she helped brands like LVMH and Sotheby’s connect with emerging audiences. Recognized for her bold, creative strategies, Rachel excels at fueling growth through cutting-edge marketing.
At the event, Rachel will join a panel titled “Marketing Remix: Unlock the Secret Sauce for Exchange Growth and Expansion”, sharing insights on Web3 marketing alongside other top CMOs.
Event Highlights:
- 100+ Web3 industry leaders
- 3,000+ attendees, including founders, startups, and investors
- 200+ exhibitors and 100+ media partners
- 16-hour networking with the top 1% of the Web3 community
👉 Secure your spot now for this premier blockchain convergence.
About VAP Group:
Founded in 2013, VAP Group is a blockchain and AI consultancy powerhouse, offering Web3/IA solutions across PR, advertising, recruitment, and events. Its flagship events—Global Blockchain Show, Global Games Show, and Global AI Show—showcase innovation in Web3, gaming, and AI.
For press inquiries or interviews, contact: [email protected].
FAQ
Q1: What is Rachel Conlan’s role at Binance?
A: As CMO, Rachel leads global/local marketing, driving user growth and Web3 adoption.
Q2: When is the Global Blockchain Show?
A: December 12–13, 2024, in Dubai.
Q3: How can I attend?
A: Register via the official website or 👉 click here for exclusive access.
Q4: What makes this event unique?
A: It unites top Web3 minds, offering unmatched networking and insights.
Q5: Who organizes the event?
A: VAP Group, a leader in blockchain/AI consulting.
Q6: Are press passes available?
A: Yes, email the provided contact for credentials.
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