Introduction to Basic Attention Token (BAT)
Basic Attention Token (BAT) is a blockchain-based digital advertising token designed to revolutionize the digital ad space by rewarding users for their attention while providing advertisers with higher engagement and reduced fraud. Integrated with the Brave Browser, BAT enables privacy-focused ads where users earn BAT tokens for participation.
Key Features of BAT:
- Reward System: Users earn BAT by viewing privacy-respecting ads.
- Advertiser Benefits: Targeted ads with higher ROI and lower fraud.
- Token Utility: Acts as the currency within Brave's advertising ecosystem, facilitating transactions among advertisers, publishers, and users.
Current BAT Market Data (Live Updates)
- Price (KRW): ₩168.26
- 24h Trading Volume: ₩15.46B KRW
- Market Cap: ₩251.65B KRW (Ranked #187 on CoinMarketCap)
- Circulating Supply: 1.49B BAT (out of max 1.5B)
👉 Track BAT’s real-time price here
Founders and Development
BAT was co-founded by Brendan Eich (creator of JavaScript) and Brian Bondy, both veterans in browser technology. The project is developed by Brave Software, Inc., emphasizing privacy and efficiency in digital advertising.
Why BAT Stands Out
- User-Centric Model: Unlike traditional ads, BAT shares revenue directly with users.
- Ad Fraud Reduction: Blockchain transparency minimizes fake clicks/impressions.
- Growth Metrics: Over 2M monthly active Brave users and 368K+ unique BAT wallets.
Tokenomics
- Total Supply: Fixed at 1.5B BAT (no inflation).
- Distribution: 1B sold during ICO, remaining allocated to development and user growth pools (now nearly depleted).
Security
As an ERC-20 token on Ethereum, BAT leverages Ethereum’s Proof-of-Work (PoW) consensus for secure, irreversible transactions.
Where to Buy BAT
BAT is available on major exchanges:
- Binance
- Coinbase Pro
- Huobi Global
FAQs About Basic Attention Token
1. How do I earn BAT tokens?
Users earn BAT by opting into privacy ads via Brave Browser’s Brave Rewards program.
2. What’s the minimum ad spend for advertisers?
Currently, advertisers must commit to $2,500/month for campaigns (self-service options in development).
3. Can non-Brave users receive BAT?
Yes! Web creators and Twitter users can register to receive BAT tips via Brave’s platform.
4. Is BAT’s supply capped?
Yes—max supply is 1.5B BAT, with most already circulating.
5. How does BAT improve ad efficiency?
By cutting out middlemen, BAT redistributes 70% of ad revenue directly to users/publishers.
Related Resources
Data sourced from CoinMarketCap. Always conduct independent research before investing.
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