The cryptocurrency market remains volatile as Bitcoin fluctuates at high levels, with undercurrents of significant activity.
Leading the charge is crypto giant OKEx, which recently announced its new Chinese name "Ouyi" as part of its mission to establish a globally leading digital asset service platform.
Strategic Focus on the Chinese Market
Ouyi OKEx's move highlights its strategy to leverage its strengths in product offerings, technology, and services to expand its presence in the Chinese-speaking market and attract more users to the blockchain ecosystem.
This development marks a pivotal moment for the 2021 crypto market. While OKEx, Huobi, and Binance have long dominated the Chinese market as the "Big Three," OKEx's lack of a localized Chinese brand name created a perception gap for potential new users.
By adopting the name Ouyi, OKEx bridges this gap, reinforcing its industry leadership. Expect accelerated efforts in the Chinese market—but how will these initiatives reshape the crypto landscape?
The Dawn of the Value Internet Era
Amid global financial liquidity surges, digital assets are gaining traction among institutions and individuals alike.
Over the past year, institutional investments—from Grayscale to publicly traded companies—have fueled bullish momentum. The appeal lies in assets like Bitcoin, which enable borderless, decentralized transactions while hedging against inflation and offering growth potential.
Blockchain technology underpins this shift, reducing trust costs in transactions and unlocking the Value Internet Era. Institutions, armed with capital and expertise, are prime beneficiaries: corporate Bitcoin holdings surged 400% in 12 months, now exceeding $3.6 billion in value.
Yet, retail investors face barriers:
- Limited understanding of blockchain, often dismissing it as speculative or fraudulent.
- Confusion around processes like deposits, trading, and withdrawals due to information asymmetry.
👉 Learn how Ouyi OKEx simplifies crypto trading for beginners
Ouyi OKEx addresses these challenges head-on, aiming to democratize access to blockchain’s benefits.
Ouyi OKEx: A Market Leader
As a top-tier digital asset platform, Ouyi OKEx offers:
- Diverse Trading Pairs: 157 cryptocurrencies and 469 trading pairs.
- Derivatives Dominance: Ranked #1 in Bitcoin contract open interest (CoinGecko).
- Industry Recognition: Awards include "Best Financial Service Platform" and "Most User-Friendly Exchange."
User testimonials praise its depth, speed (10,000 TPS peak), and reliability.
Targeting 100 Million Users
With the Value Internet unfolding, Ouyi OKEx’s vision is clear: empower 100 million users to own digital assets. To achieve this, the platform leverages:
Product & Tech
- Ultra-low latency (50% faster than competitors).
- Comprehensive offerings: spot, futures, and options.
Operational Scale
- 10M+ registered users (2020 data); top-3 global trading volume.
Financial Robustness
- $430M risk reserve (industry-leading).
- Daily net inflows despite DeFi trends.
Security & Transparency
- Cold wallet storage (95% funds offline).
- Multi-signature protocols and real-time audits.
User Support
- 24/7 multilingual客服 with 8-minute average response time.
👉 Explore Ouyi OKEx’s secure trading features
FAQ
Q: Why did OKEx rebrand as Ouyi?
A: To enhance brand familiarity and accessibility for Chinese-speaking users.
Q: Is Ouyi OKEx safe for beginners?
A: Yes, with robust security measures and educational resources.
Q: What sets Ouyi OKEx apart in derivatives?
A: Market-leading liquidity and innovative risk-management tools.
Disclaimer: This content is for informational purposes only and does not constitute financial advice.