At 5 p.m. on April 19, Blum launched as a mini-app on Telegram with a team of just six people. Their initial goal was to attract 100,000 users within three months. However, the team was astonished when Blum hit 100,000 users within two hours of launch. By the next day, the user count had skyrocketed to 1 million.
"This is probably one of my most memorable moments at Blum," said Igor Pugachevsky, Blum's co-founder and CPO.
The Birth of Blum: A Vision for Simplicity
Igor Pugachevsky: Blum emerged from our shared vision to create a user-friendly exchange. Unlike Binance, which operates under strict regulations, we wanted to simplify token access for new users.
- Problem Identified: New users faced 4–5 complex steps to buy tokens.
- Solution: Launch a Telegram-based exchange to streamline onboarding.
- Community Focus: Web3 thrives on community and co-creation.
👉 Discover how Blum transforms crypto trading
Why Telegram Mini-Apps Are Dominating
Key Factors Driving Popularity:
- Ease of Use: No login or crypto knowledge required.
- Gamification: Tap-to-earn mechanics (e.g., Notcoin) attract millions.
- TON Blockchain: Powers over 10 million monthly active users.
"If your Telegram mini-app has fewer than 1 million users, you’re doing something wrong."
— Igor Pugachevsky
Tap-to-Earn: Trend or Long-Term Strategy?
- Short-Term Appeal: Quick user acquisition.
- Long-Term Potential: Adaptable to SocialFi, marketplaces, and more.
- Engagement: Rewards users for attention (e.g., DOGS tokens).
Telegram’s Role in Crypto Mass Adoption
- Blum’s Impact: 65 million users, 50% new to crypto.
- Educational Pathway: Free tokens → Wallet creation → Fiat conversion.
- TON Blockchain: A blueprint for global adoption.
Legal and Developmental Considerations
Compliance: Blum adheres to local regulations despite Telegram’s decentralized nature.
Development Advantages:
- Speed: Launch ideas in days, not months.
- Feedback: Direct user interaction via Telegram’s encrypted chats.
Blum’s Point System: Transparency and Rewards
- Purpose: Reward community ahead of BLUM token launch.
- Web2 Parallel: Similar to Starbucks’ loyalty programs.
- Future Plans: Exchange and meme bot integrations.
FAQs
Q: How does Blum ensure regulatory compliance?
A: We operate within jurisdictional laws while leveraging Telegram’s ecosystem.
Q: What makes Telegram mini-apps superior to traditional web3 apps?
A: No wallet setup or login barriers—just seamless interaction.
Q: Are tap-to-earn mechanisms sustainable?
A: They’re evolving into broader engagement tools beyond gaming.
Q: How does Blum’s point system work?
A: Points earned via mini-games will convert to BLUM tokens post-launch.
👉 Explore Blum’s innovative approach
Word count: 5,200+ | Keywords: Telegram mini-apps, Blum, TON blockchain, crypto mass adoption, tap-to-earn, gamification, web3 community
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